10005.00 Dollar US$ Jumpstart Your PPC Campaigns Ci

Jumpstart Your PPC Campaigns
We know 2020 was not that great for any of us but we need to make sure this New Year we need to start with new determination and new hopes to apply new strategies and reach new heights. So, let’s jumpstart 2021 with a strategy that needs to be accurate to be most effective, Pay-Per-Click (PPC). You might be thinking is PPC so important that we need to start our New Year with that? Then the answer is yes because according to a recent study, 64.6% of users click on Google ads when they’re shopping online.
PPC is an effective way to drive traffic to your website at a very high pace, but businesses too often make mistakes that undermine their campaigns.
An instant return from PPC is attractive over waiting several months for organic SEO campaigns to gain traction. But Pay-Per-Click campaigns are more complex and require more careful planning. According to Marketing Charts, 34% of marketers believe paid search is one of the most effective marketing strategies, and nearly as many feel it’s among the most difficult to utilize effectively.
So, Martech Cube is here with its magic wand to help you Jumpstart your PPC campaigns in New Year 2021.
Choose Your PPC Platform
The first step in running a new PPC campaign is to decide the platform on which you wish to run it or which is perfect for your target audience. Google Ads are the most popular PPC campaign among present marketers, but there are other social networks like Facebook, Instagram, Linked In, and Twitter that also offer pay-per-click advertisements.
Google Ads
Google Ads allow you to pay for high-ranking real estate on various web properties of Google including SERPs (search engine results pages). Your campaign can be showcased in the form of a Display Ad, a Search Ad, an App Ad, or a Video Ad, the latter of which places your video on YouTube. These Google’s PPC campaigns allow you to set your ad budget, customize your audience, and/or commit to groups of search terms on which you want your search result to appear. Google charges you each time your search result is clicked by users.
Facebook Ads
Facebook Ads allow you to place “sponsored” posts on the newsfeeds of your target audience on the basis of specific audience characteristics set by you. With the help of this platform, you can choose the objective of your ads, including brand awareness, website traffic, store visits, etc. also your target audience, budget, and ad format. Facebook will then place your ad on the newsfeeds of users who match your preferences and like Google, even you will be charged every time this ad is clicked.
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